Division 2: Visual Arts

Category 2A: Logo


Awarded to the best designed graphic logo.

Selection Criteria  

  • Visual impact
  • Innovation

Category 2B: Photography


Awarded to the best photograph taken by internal staff of DMV or law enforcement activities.

Selection Criteria

  • Visual impact
  • Innovation
  • How it portrays the DMV

Category 2C: Display


Awarded to the best physical display, for example, a display placed in a DMV or law enforcement office or at an event, a large poster, or cardboard standup display.

Selection Criteria

  • Visual impact
  • Innovation
  • Effectiveness

Category 2D: Digital Graphics


Awarded to the best digital graphic, for example, infographic or web ad.

Selection Criteria

  • Visual impact
  • Innovation
  • Effectiveness

2022 Winners


Division and Category 2D

Nevada Department of Motor Vehicles

Spanish Language "En Línea" Digital Advertising

The Nevada DMV created Spanish-language GIF advertising for web pages as part of a comprehensive outreach campaign to encourage Hispanic Nevadans to use online services. The ads, the campaign, and a Spanish-language Facebook page helped to capitalize on a number of improvements to DMV services for Hispanics, including an enhancement to the MyDMV online services portal that enabled motorists without social security numbers to register for a MyDMV account. The ads were targeted at all Nevada Hispanics, who make up 29% of the state's population. While it is not possible to filter out website users by ethnicity, the ads received a good response from the Hispanic population.

Category 2A 

Florida Department of Highway Safety & Motor Vehicles

Florida Smart ID Logo

In conjunction with the creation of Florida's first digital driver's license, Florida Smart ID, the department created an original logo. The Florida Smart ID logo was designed to illustrate the professionalism and trust that the people of Florida have come to expect of the agency. The logo's simple, yet bold design creates brand awareness throughout the state of Florida while maintaining its clarity across a broad range of mediums and platforms. The design is straightforward to immediately connect with potential users. The overall look conveys Florida Smart ID's legitimacy, authenticity, and functionality. In addition to the logo itself, the department created a brand guide as a tool for FLHSMV staff and partners to keep the Florida Smart ID brand consistent and cohesive across all mediums.

Category 2B

California Department of Motor Vehicles

COVID-19 Safety Precautions

The CA DMV created a series of posters to remind team members to take necessary precautions to prevent the spread of COVID-19 in the workplace. These posters were placed at more than 180 DMV offices throughout the state. Photographs were taken of team members wiping down a counter, washing hands, wearing masks, and social distancing. One photograph captured the essence of the entire poster series. Shanta Graves, who works in the DMV Investigations Division, wore a homemade face covering that displayed the state’s web portal (CA.Gov) with an embroidered DMV. Even though you cannot see her smile behind the mask, you can tell by the sparkle in her eyes that she is happy to disinfect the countertop in her office to help protect others. This positive image reinforced safety protocols in a manner that was not intimidating or threatening, but still strong and memorable.

Category 2C

Maine Bureau of Motor Vehicles

BMV Display

The Maine BMV display contains one plate from each license plate general issue beginning from the first time plates were issued in 1905 to present day. It's intent is to provide Maine citizens with a documented history of license plates in the state. The display explains the history of the plate manufacturing process, the materials used to make plates, and significant changes in plate designs as they have evolved over time. The plates were collected over many years by the bureau and held in storage until the display was created. It was installed in the public entry way in the BMV's main office building. The first case contains 1 plate from each general plate issue from 1905 through1935. The second case contains one general issue plate from 1936, when the "Vacationland" slogan was added, to present day, which still contains the "Vacationland" slogan. A third case contains all present day specialty and recognition plates. The display helps to promote a positive image of the BMV, provides a great conversation starter, and is a teaching tool.