2025 Winner

To increase road safety and make driver education more accessible in Wisconsin, the governor signed a bill to create a grant program to pay the costs of driver education courses for income-eligible students at approved driver education providers. Wisconsin DMV shares this goal to educate more young drivers in Wisconsin to make our roads safer by making driver education more affordable and equitable to diverse populations. Under a tight deadline, DMV had to quickly develop new technical programming to enable schools to easily redeem student coupons and receive payment, improve the way students find their closest driver training programs, and inform schools, stakeholders and the public. Wisconsin DMV sent bi-monthly emails to accredited schools and the Department of Public Instruction with progress updates, participation instructions and enrollment guidelines,  created online tools to provide latest information and guidance, developed an interactive map to help students locate participating driver training schools, planned a press conference in Milwaukee, the state’s biggest media market and the largest population target for student enrollment, and coordinated social media outreach.