This award is presented to a jurisdiction for a full multi-faceted campaign under $50k.
This award is presented at the international level.
Each agency may submit only ONE campaign.
Criteria for selection:
- Content
- Innovation
- Effectiveness
2022 Winner
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Colorado Division of Motor Vehicles
Iconic Colorado
The Iconic Colorado contest, which aimed to get Coloradans to design and choose the state’s next credential, was the single-most visible promotion the Colorado DMV has ever done. With over 400 entries and more than 55,000 votes, the Colorado DMV successfully engaged and inspired Coloradans with the Iconic Colorado contest. The Colorado DMV spent less than $500 marketing the campaign on social media. Despite a shoestring budget, the Colorado DMV’s communications team deployed a multifaceted campaign that included 11 videos; 20 still graphics; six news releases; a very successful social media campaign (including the DMV’s most successful Facebook post ever), four finalist interviews and biographies; a media kit; a press conference; a landing page; and more!