Persuasive Writing

This award is presented to the best example of persuasive writing, such as news release, blog, feature story, etc. 

This is awarded one per each region and among those, an international winner is selected.

Each agency may submit only ONE entry.

Criteria for selection:

  • Content 
  • Clarity
  • Engagement
  • Effectiveness


Category 6D (Story Placement in Publication)

Virginia Department of Motor Vehicles

ABC Editorial

Throughout the COVID-19 pandemic, the Virginia DMV continued to serve Virginians online, in-person by appointment, and in a multitude of other ways. When Virginia DMV Commissioner Rick Holcomb read a critical editorial on the Fredericksburg Free Lance-Star website questioning why the DMV offered service by appointment only while the state’s Alcoholic Beverage Control Authority (ABC) stores did not require appointments, he felt compelled to respond. His guest editorial positively asserted that the work of the Virginia DMV to serve its customers during the pandemic was extraordinary and that both agencies should be given credit for their distinctly valuable services to the Commonwealth. The article was received very positively by DMV employees and remains a valuable point of reference in DMV’s efforts to affect public perception of the agency and promote the outstanding work of its employees.

Category 6E (Speech)

Idaho Transportation Department

Alberto Gonzalez Speech

The speech was delivered in person and through WebEx to Division of Motor Vehicles employees at an all staff meeting, which are held quarterly. The purpose of the speech was three fold: To acknowledge the difficult journey the transition to a new DMV system had been; to validate the new system was now running as planned; and to congratulate the employees on their commitment, service, and dedication and announce an upcoming celebration. All DMV employees had contributed in some way to the modernization project. While Administrator Gonzalez had thanked employees many times through multiple communication channels, it was important to do it in person. The tone of the speech was positive and celebratory.