Publications and Visual Arts

This award is presented to the best publication or visual art, such as newsletter, media kit, logo, photograph, display, digital graphic, etc. 

This is awarded one per each region and among those, an international winner is selected.

Each agency may submit only ONE entry.

Criteria for selection:

  • Quality and innovation of content
  • Layout and visual impact
  • Clarity of communication
  • Effectiveness
  • How it portrays the agency

2022 Winners

Division and Category 1B (Print or Electronic Media Kit)

Colorado Division of Motor Vehicles

Iconic Colorado Media Kit

To date, the Iconic Colorado contest was the single-most visible promotion the Colorado DMV has ever done. The Colorado DMV engaged and inspired Coloradans to help redesign the state’s credentials with the Iconic Colorado contest and the media kit needed to live up to such a lofty endeavor. They designed a living media kit that was updated as the contest progressed, using the landing page as a hub for media and residents alike to find everything they needed to know about the Iconic Colorado contest and more. While static links and graphics were distributed via press releases, they also repurposed, updated, and shared the media kit on their landing page to maximize its reach. The media kit featured 11 videos, 8 still graphics, 6 press releases, and background information. The landing page and embedded media kit were seen by more than 100,000 Coloradans in less than one month.

Category 1A (Print or Electronic Newsletter, Internal or External)

Virginia Department of Motor Vehicles

Rick's Rallying Points Newsletter

During a normal year, Virginia DMV Commissioner Rick Holcomb traveled across the Commonwealth each Spring and Fall to visit the agency’s 75 customer service centers and 55 DMV Select offices. These travels were highlighted by an employee rally in each of DMV’s eight districts and a monthly rally at DMV headquarters. These rallies gave the Commissioner time to meet face to face with DMV’s 2,400-person workforce. During the pandemic in 2020 and 2021, holding a rally was impossible to do safely while still maintaining the health of DMV employees. That was when the Rick’s Rallying Points newsletter was created to take the place of the in-person rallies until employees could gather in large groups again safely. The brief newsletters featured important topics and updates that were ordinarily shared during rallies, such as the agency’s COVID-19 response, recognition of employees of the year, budget information, progress reports of facility renovations, relocations, upgrades, and details on work-life in a post-pandemic world. In all, six newsletters were released throughout the pandemic and were well received by employees.

Category 1C (Other Print or Electronic Publications)

Maryland Department of Transportation Motor Vehicle Administration

Maryland's Connected and Automated Vehicle Strategic Framework

In December 2020, Maryland Governor Larry Hogan announced the release of the Maryland Connected and Automated Vehicle (CAV) Strategic Framework. The collective effort included input from an initial public survey with more than 600 responses, more than a dozen one-on-one stakeholder conversations, and over 150 comments on the draft framework. This input came from within the state and from national leaders on CAV, spanning research and academia, for-profit and nonprofit associations, emergency responders, various levels of government, CAV-related service businesses or developers, vehicle manufacturers, and members of the public with a general interest in CAV technology. The resulting publication recommends developing implementation plans that align with CAV technology strategies and reflects Maryland's multi-disciplinary approach to CAVs. The multifaceted approach lays the groundwork to demonstrate the incredible benefits of CAV technology and create a safe, efficient, and equitable transportation future.

Division and Category 2D (Digital Graphics)

Nevada Department of Motor Vehicles

Spanish Language "En Línea" Digital Advertising

The Nevada DMV created Spanish-language GIF advertising for web pages as part of a comprehensive outreach campaign to encourage Hispanic Nevadans to use online services. The ads, the campaign, and a Spanish-language Facebook page helped to capitalize on a number of improvements to DMV services for Hispanics, including an enhancement to the MyDMV online services portal that enabled motorists without social security numbers to register for a MyDMV account. The ads were targeted at all Nevada Hispanics, who make up 29% of the state's population. While it is not possible to filter out website users by ethnicity, the ads received a good response from the Hispanic population.

Category 2A (Logo)

Florida Department of Highway Safety & Motor Vehicles

Florida Smart ID Logo

In conjunction with the creation of Florida's first digital driver's license, Florida Smart ID, the department created an original logo. The Florida Smart ID logo was designed to illustrate the professionalism and trust that the people of Florida have come to expect of the agency. The logo's simple, yet bold design creates brand awareness throughout the state of Florida while maintaining its clarity across a broad range of mediums and platforms. The design is straightforward to immediately connect with potential users. The overall look conveys Florida Smart ID's legitimacy, authenticity, and functionality. In addition to the logo itself, the department created a brand guide as a tool for FLHSMV staff and partners to keep the Florida Smart ID brand consistent and cohesive across all mediums.

Category 2B (Photography)

California Department of Motor Vehicles

COVID-19 Safety Precautions

The CA DMV created a series of posters to remind team members to take necessary precautions to prevent the spread of COVID-19 in the workplace. These posters were placed at more than 180 DMV offices throughout the state. Photographs were taken of team members wiping down a counter, washing hands, wearing masks, and social distancing. One photograph captured the essence of the entire poster series. Shanta Graves, who works in the DMV Investigations Division, wore a homemade face covering that displayed the state’s web portal (CA.Gov) with an embroidered DMV. Even though you cannot see her smile behind the mask, you can tell by the sparkle in her eyes that she is happy to disinfect the countertop in her office to help protect others. This positive image reinforced safety protocols in a manner that was not intimidating or threatening, but still strong and memorable.

Category 2C (Display)

Maine Bureau of Motor Vehicles

BMV Display

The Maine BMV display contains one plate from each license plate general issue beginning from the first time plates were issued in 1905 to present day. It's intent is to provide Maine citizens with a documented history of license plates in the state. The display explains the history of the plate manufacturing process, the materials used to make plates, and significant changes in plate designs as they have evolved over time. The plates were collected over many years by the bureau and held in storage until the display was created. It was installed in the public entry way in the BMV's main office building. The first case contains 1 plate from each general plate issue from 1905 through1935. The second case contains one general issue plate from 1936, when the "Vacationland" slogan was added, to present day, which still contains the "Vacationland" slogan. A third case contains all present day specialty and recognition plates. The display helps to promote a positive image of the BMV, provides a great conversation starter, and is a teaching tool.