Division and Category 5A (Video Production, Internally Produced)
Arizona Motor Vehicle Division
AZ MVD Now How-To Video Series
In April 2020, the Arizona MVD launched azmvdnow.gov, a new website where customers can complete two-thirds of all MVD services online. The online, self-serve offering gives customers tremendous convenience, but MVD recognized that some customers would need help activating their account and navigating the portal to complete services. In response, a series of 10 instructional videos were created that walk users through, step by step, the process for account activation, applying for a driver license, renewing a driver license, requesting a registration refund, and more. To date, the instructional videos have a cumulative total of nearly 400,000 views and azmvdnow.gov has more than 2.5 million active accounts.
Category 5B (Video Production, Externally Produced)
Connecticut Department of Motor Vehicles
Get Ready for Your Learner's Permit Test
The Connecticut DMV worked with a local school to create a video aimed at educating customers to be prepared for the learner's permit knowledge test and to reduce the number of customers requiring additional visits to the DMV. The video addresses common mistakes and provides a high-level overview of the requirements. This is all done in 90 seconds to make the information as concise as possible. A link to the video is strategically placed on the DMV website and has also been shared on the agency's social media channels. In less than 4 months, YouTube metrics showed the video received over 11,000 views.