Division 1: Print & Electronic Publications

Category 1A: Print or Electronic Newsletter, Internal or External

Awarded to the best internal or external news publication, whether printed or available electronically.

Selection Criteria

  • Quality of content
  • Layout       

Category 1B: Print or Electronic Media Kit

Awarded to the best media kit for press use in preparing stories on members’ activities.

Selection Criteria

  • Innovative content
  • Clarity of communication
  • Ease of use

Category 1C: Other Print or Electronic Publications

Awarded to the best print or electronic publication.

Selection Criteria

  • Innovative content
  • Layout

2022 Winners

Division and Category 1B

Colorado Division of Motor Vehicles

Iconic Colorado Media Kit

To date, the Iconic Colorado contest was the single-most visible promotion the Colorado DMV has ever done. The Colorado DMV engaged and inspired Coloradans to help redesign the state’s credentials with the Iconic Colorado contest and the media kit needed to live up to such a lofty endeavor. They designed a living media kit that was updated as the contest progressed, using the landing page as a hub for media and residents alike to find everything they needed to know about the Iconic Colorado contest and more. While static links and graphics were distributed via press releases, they also repurposed, updated, and shared the media kit on their landing page to maximize its reach. The media kit featured 11 videos, 8 still graphics, 6 press releases, and background information. The landing page and embedded media kit were seen by more than 100,000 Coloradans in less than one month.

Category 1A

Virginia Department of Motor Vehicles

Rick's Rallying Points Newsletter

During a normal year, Virginia DMV Commissioner Rick Holcomb traveled across the Commonwealth each Spring and Fall to visit the agency’s 75 customer service centers and 55 DMV Select offices. These travels were highlighted by an employee rally in each of DMV’s eight districts and a monthly rally at DMV headquarters. These rallies gave the Commissioner time to meet face to face with DMV’s 2,400-person workforce. During the pandemic in 2020 and 2021, holding a rally was impossible to do safely while still maintaining the health of DMV employees. That was when the Rick’s Rallying Points newsletter was created to take the place of the in-person rallies until employees could gather in large groups again safely. The brief newsletters featured important topics and updates that were ordinarily shared during rallies, such as the agency’s COVID-19 response, recognition of employees of the year, budget information, progress reports of facility renovations, relocations, upgrades, and details on work-life in a post-pandemic world. In all, six newsletters were released throughout the pandemic and were well received by employees.

Category 1C

Maryland Department of Transportation Motor Vehicle Administration

Maryland's Connected and Automated Vehicle Strategic Framework

In December 2020, Maryland Governor Larry Hogan announced the release of the Maryland Connected and Automated Vehicle (CAV) Strategic Framework. The collective effort included input from an initial public survey with more than 600 responses, more than a dozen one-on-one stakeholder conversations, and over 150 comments on the draft framework. This input came from within the state and from national leaders on CAV, spanning research and academia, for-profit and nonprofit associations, emergency responders, various levels of government, CAV-related service businesses or developers, vehicle manufacturers, and members of the public with a general interest in CAV technology. The resulting publication recommends developing implementation plans that align with CAV technology strategies and reflects Maryland's multi-disciplinary approach to CAVs. The multifaceted approach lays the groundwork to demonstrate the incredible benefits of CAV technology and create a safe, efficient, and equitable transportation future.