Division 4: Special Events

Category 4A: Media Event/Press Day

Given to the best special media project or press day.

Selection Criteria

  • Innovative strategy behind the event/project
  • Execution of the event/project                

Category 4B: Non-Media Event

Given to the best non-media event, for example, an exhibit or information booth or an educational presentation.

Selection Criteria

  • Innovative strategy behind the event
  • Execution of the event                 

2022 Winners

Division and Category 4B

Florida Department of Highway Safety & Motor Vehicles

Surfside Emergency Response Services

On June 24, 2021, a 12-story beachfront condominium in the coastal Miami suburb of Surfside collapsed, resulting in the deaths of 98 people. There were 35 people rescued from an un-collapsed portion. An additional neighboring building was evacuated and its residents were displaced indefinitely. Following an executive order from Florida Governor Ron DeSantis declaring a state of emergency, Florida Department of Highway Safety and Motor Vehicles (FLHSMV) Executive Director Terry L. Rhodes issued an emergency order to provide services to those adversely impacted. FLHSMV mobilized its Florida Licensing On Wheels (FLOW) units to Surfside providing no-fee replacement driver licenses, ID cards, and motor vehicle registrations to impacted people. The mobile units stayed onsite for 10 days.

Category 4A

New York State Department of Motor Vehicles

Motorcycle Safety Awareness Month Press Event

On May 5, 2021, the Governor’s Traffic Safety Committee and DMV held a press event to kick off Motorcycle Safety Awareness Month, which is part of a national campaign. Speakers included the Assistant Commissioner of the Governor’s Traffic Safety Committee, the Motorcycle Safety Program Manager for the New York State Motorcycle Safety Foundation, and a victim advocate who lost her son in a motorcycle crash in 2009. As part of the event, the motorcycle safety program manager provided a hands-on demonstration of proper safety gear for riders. At the time of the press event, fatal motorcycle crashes were up more than 30 percent in 2020 over the previous year and fatalities increased nearly 35 percent from 2019 to 2020. To raise awareness about overall motorcycle safety and the alarming spike in fatalities, the Governor’s Traffic Safety Committee participates in this annual campaign as the riding season begins. Overall, this media event was well attended by the media and coverage of the event was posted statewide by many news outlets. Multiple news outlets did one-on-one interviews with both the motorcycle safety program manager and victim advocate.