Category 7A: Website, Internally Produced
Given to the best member website produced with internal resources by internal staff.
- Ease of navigation
Category 7B: Website, Externally Produced
Given to the best member website produced with external resources.
- Ease of navigation
Category 7C: Interactive Presentation
Given to the best presentation requiring user interaction via technology (for example kiosk presentation at a computer terminal, online knowledge quiz).
- Ease of navigation
Category 7D: Use of Social Media
Given to the best member use of social media sites (Facebook, Twitter, etc.).
- Frequency of updates
- Community engagement
Division and Category 7A
Ohio Department of Highway Safety
Mental Health & Wellness Webpage
An internal web page was created, called Mental Health & Wellness, which promotes health and wellness for Ohio State Highway Patrol (OSHP) sworn officers and professional staff, along with resources specifically for military veterans. The site supports OSHP employees and fosters mental wellness in four main categories (support, self-help, listen and watch, and nutrition) where employees can easily locate resources and information to help combat challenging life events. The internal site allows employees to privately and discretely access information and offers a multitude of resources, which can help mitigate challenging circumstances and provide tools to overcome obstacles impacting mental health and wellness.
Division and Category 7D
Colorado State Patrol
CSP Best in Fleet
The Colorado State Patrol (CSP) was beginning the five-year process of phasing out the Dodge Charger and introducing the Dodge Durango as its primary vehicle. Despite a press release, the public was still not aware of this change and the Patrol was receiving steady feedback that people were unaware that those were now official vehicles. To increase awareness, the CSP decided to create a series of three social posts, with the final post being an interactive social post to build awareness with the public on the new Dodge Durango. These social posts appeared on three social platforms: Twitter, Facebook, and Instagram. The final post encouraged people to talk about their favorite CSP vehicle among two specialty and two primary vehicle types. The total reach of the three posts were 365,548 and total engagement was 27,418.
Virginia Department of Motor Vehicles
Use of Social Media for Customer Service
Since 2013, Virginia DMV has used social media to inform and engage its customers, provide agency updates, and offer customer service. During its first seven years on social media, the DMV amassed a combined following of 19,965 people. When the coronavirus pandemic forced the DMV to close its 75 offices in March 2020 and phone lines became overwhelmed, the DMV’s social media following jumped to 33,498 by September 2020. The role of social media expanded almost overnight to become a major hub for DMV customer service, effectively connecting thousands each month to resources they needed to conduct business under continuing pandemic conditions. Over the past 13 months, word spread that DMV was now assisting customers with specific, nuanced issues over social media, and DMV’s following skyrocketed to 53,297 followers.
Connecticut Department of Motor Vehicles
Website Homepage Redesign
The newly redesigned CT DMV homepage serves Connecticut customers with the objective of making information and digital services easier to find. New digital services offered by the website are: change mailing address, renew driver's license/non-driver ID card, replace driver's license/non-driver ID card, request driving record, and renew vessel registrations. These new digital services were rolled out beginning November 27, 2020 through May 25, 2021. Through June 30, 2021, customers completed 183,245 transactions using DMV's new digital services. These 183,245 transactions produced nearly $9 million in total revenue. These services and DMV's many other online services reduce the need for customers to be present at DMV branches.
Maryland Department of Transportation Motor Vehicle Administration
Zero Deaths Maryland Website
Maryland set out to redesign its Zero Deaths website as the one-stop shop for all initiatives under the five-year Maryland Strategic Highway Safety Plan. Previously, safety information was part of the larger Maryland DOT MVA website, which required several clicks to navigate to the information. Other important outreach information was included in a separate safety campaign website. Sometimes, both sites had similar messaging at the same time, causing confusion among audiences. Content was scattered and had no cohesive concept pulling it all together. The goal was to design a user-friendly site that was easy to navigate and presented content in an interactive and engaging way. The new layout is clean and simple, using the Maryland state flag colors. The easy-to-use multi-level navigation allows the Maryland team to dynamically update the site with relevant content as needed. Since launch, organic and paid media efforts have driven more than 120,000 visitors to the site.
New Jersey Motor Vehicle Commission
Interactive Technology Presentation
The NJMVC's overall objective in conducting interactive virtual community events was to reach as many people as possible who were eligible to apply for a status neutral NJ driver license and to raise awareness of the online tools and instructions available to help them get a license. They estimated the potential pool of applicants to be between 400,000 and 450,000 people. They began the project by seeking input from a diverse range of interested stakeholders including key minority community groups and nonprofits from around the state. A successful Facebook Live event led by NJMVC Chief Administrator Sue Fulton provided a detailed presentation about the process and tools available. Several agency subject matter experts were on hand who spoke Spanish as well as English since the majority of the target audience are Spanish speakers. This first Facebook Live event drew more than 28,000 views. Through the use of this interactive presentation in a series of subsequent Facebook Live events, they reached more than 50,000 people interested in applying for a status neutral license.